Search Results For "fifa 22"
Basically, a one size fits all SEO strategy will no longer work. In fact, for keywords where Google Ads are prevalent, it may mean that investing in SEO is not the right strategy as PPC ads combined with a low number of organic rankings means the first organic position is in the bottom half of the SERP. However, it is also possible that both paid ads and position 1 organically are both above the fold (This means the upper half of a Google results page that is shown without you scrolling down).
Search Results for "fifa 22"
Here we can see the SERP for LEGO. A perfect storm of Google Shopping, Search and Organic. LEGO completely owns this page above the fold and maximises its chances of getting the optimal return from people searching for LEGO. 041b061a72